What red means in branding
Urgency and appetite — the color that gets picked up first. We stock 100 red shades across 6,634 products.
What red says about a brand
Red raises attention faster than any other hue and is consistently associated with energy, urgency and appetite. It is the color of clearance signage and fast food for the same reason it is the color of emergency equipment: the eye finds it first. Used at length it reads as aggressive, which is why brands tend to deploy it as an accent rather than a field.
Who uses red on branded merchandise
Red earns its place on anything meant to be noticed at a distance or grabbed in a hurry: trade show giveaways, safety items, sports merchandise, food service. It is also the strongest choice when a stack of branded products has to stand out on a table of competitors.
Before you send artwork
Printing on red
Red is the hardest color to match consistently across materials. The same brand red will read warmer on cotton, cooler on plastic and darker on anodized metal, so if red is the brand color, ask for a sample on each material rather than trusting one proof to cover all of them.
Check your imprint against a specific shade in the contrast checker, or read the artwork guidelines for what a printer needs.
The red shades we stock
Sorted by how many products carry each one. Every link opens the real listing.
- Red4,215 products
- Burgundy464 products
- Maroon394 products
- Translucent Red274 products
- Transparent Red114 products
- Dark Red108 products
- Wine68 products
- Team Red66 products
- Scarlet Red63 products
- Red With Black50 products
- Warm Red49 products
- Red/White41 products
- Metallic Red30 products
- Wine Crush28 products
- Red27 products
- Red With White24 products
- Transparent Red23 products
- Red Fluorescent22 products
- Red/Black19 products
- Vintage Red19 products
- Crimson18 products
- Burgundy17 products
- Red17 products
- Ruby Red16 products
Showing the 24 best-stocked of 100 red shades.
Colors that go with red
- Red and whiteThe classic high-contrast reversal; nearly every red brand already owns it.
- Red and blackGrounds the energy and keeps a loud color looking deliberate.
- Red and grayA neutral that lets red stay the loudest thing in the design.
Want every relationship rather than three? Open red on the color wheel.
Ready to put this on a product?
Tell us the red shade and the imprint color you want and we will confirm both on a free visual proof before anything is printed. See how to order, browse Red products, or request a sample to see the shade on the real material.