What orange means in branding
Friendly, affordable energy — and the highest-visibility color we stock. We stock 46 orange shades across 2,469 products.
What orange says about a brand
Orange carries red's energy without its aggression, reading as friendly, enthusiastic and approachable. It is also strongly associated with value and affordability, which is useful for a consumer brand and a liability for a luxury one. In its high-visibility form it stops being a brand color and becomes a safety requirement.
Who uses orange on branded merchandise
Orange works for brands that want to look approachable and energetic, for construction and field-safety programs where visibility is mandated, and for autumn and Halloween seasonal runs. It is a genuinely distinctive choice in a market where most corporate merchandise is blue.
Before you send artwork
Printing on orange
Orange is a mid-tone, which makes imprint contrast awkward: black holds up on it, white usually does not. On high-visibility products, check whether the imprint area is allowed to break the reflective or fluorescent field at all, because on certified safety garments it often is not.
Check your imprint against a specific shade in the contrast checker, or read the artwork guidelines for what a printer needs.
The orange shades we stock
Sorted by how many products carry each one. Every link opens the real listing.
- Orange1,872 products
- Translucent Orange156 products
- Transparent Orange58 products
- Neon Orange49 products
- Orange Fluorescent22 products
- Orange To Yellow20 products
- Burnt Orange19 products
- Tx Orange18 products
- Orange18 products
- Orange With Black17 products
- Fluorescent Orange16 products
- Orange/White16 products
- Orange Lid13 products
- Metallic Orange13 products
- Peach12 products
- Transparent Orange10 products
- Mango9 products
- Paprika Orange8 products
- Bright Orange8 products
- Orange7 products
- Cork7 products
- King Crab Orange6 products
- Amber6 products
- Orange With White6 products
Showing the 24 best-stocked of 46 orange shades.
Colors that go with orange
- Orange and blueDirect complement — the strongest contrast orange has.
- Orange and grayA neutral ground that keeps orange energetic rather than shouty.
- Orange and blackMaximum legibility, and the standard for safety signage.
Want every relationship rather than three? Open orange on the color wheel.
Ready to put this on a product?
Tell us the orange shade and the imprint color you want and we will confirm both on a free visual proof before anything is printed. See how to order, browse Orange products, or request a sample to see the shade on the real material.