Color Matching & Brand Colors
How Promotional Product Inc. reproduces your brand colors on custom promotional products. Serving brands since 1997, our art team works with Pantone (PMS) values, confirms every color on a free proof, and matches inks, threads, and finishes across decoration methods so your logo stays on-brand.
20 questions Β· All FAQ topics
Can you match my exact brand colors?
Yes. Send your Pantone (PMS) numbers and we'll match them on methods that support custom ink mixing β screen printing, pad printing, and many digital processes. PMS matching typically costs $40β60 per color. Without it, we print the closest stock ink free. Share your artwork files or contact us to start.
What is a PMS or Pantone color?
The Pantone Matching System is the universal ink-color standard β each color has a number (e.g., PMS 286 blue) any printer worldwide can reproduce identically. Your brand guidelines or designer can supply your PMS values; if you only have a logo file, our art team identifies the closest PMS equivalents free. See artwork files for accepted formats.
Is there a charge for PMS color matching?
Custom ink mixing for an exact PMS match generally runs $40β60 per color, per order. Many clients skip the fee for casual giveaways and reserve exact matching for brand-critical pieces like executive gifts and retail-facing merchandise. Contact us for a quote on your specific items and color count.
What happens if I don't request PMS matching?
The factory prints using its closest standard stock ink β usually a near match that satisfies most giveaway purposes. Slight shade variance from your official brand color is possible and is considered industry-normal without paid matching. For brand-critical work, request PMS matching when you contact us.
Can embroidery match PMS colors?
Embroidery uses thread, not ink, so we match to the closest thread color from standard charts (Madeira, Robison-Anton) β typically a very close visual match. Exact PMS-to-thread conversion is approximate by nature; we'll send thread color references on your proof. Browse custom apparel for embroidered options.
Can laser engraving be done in my brand color?
No β laser engraving removes or alters the surface, revealing the substrate's natural color (silver on stainless steel, a contrasting coat on powder-coated tumblers). For brand-color decoration on drinkware, choose pad printing, screen printing, or full-color UV instead. See our custom drinkware decoration choices.
Why does my logo color look different on different products?
Substrate matters: the same ink reads differently on white plastic, kraft paper, dark fabric, and metal. Fabric dye, surface texture, and coating all shift perception. PMS matching minimizes variance, and printing a white underbase on dark items keeps colors true. Our artwork files guidance helps prep your logo.
What is a white underbase and when is it needed?
On dark or transparent products, colored inks print over a white foundation layer so they appear vibrant rather than muddy. Underbasing may count as an additional color for pricing on screen-printed items. Our proofs indicate when an underbase is recommended β see screen printing for details.
Can you print metallic gold or silver?
Yes β metallic inks for screen/pad printing, metallic threads for embroidery, and foil stamping for paper goods and PU journals all deliver metallic finishes. Metallic effects may carry modest upcharges and look stunning on dark substrates. Contact us to spec a metallic look for your items.
Can you print neon or fluorescent colors?
Fluorescent inks are available for screen printing on many products, with the boldest results on white or light backgrounds. Fluorescents can't be perfectly reproduced in CMYK digital printing, so method selection matters β we'll guide you. Learn how ink works in screen printing.
How do RGB, CMYK, and PMS colors differ for my order?
RGB is screen color, CMYK is four-color process printing, and PMS is pre-mixed exact ink. Logos designed in RGB shift when converted for print, which is why we confirm colors on your proof and recommend PMS values for brand-critical work. See artwork files for prepping print-ready color.
Will the colors on my digital proof match the final product exactly?
Proofs confirm layout, content, and intended colors, but monitors display RGB while products are printed with physical ink β so expect close, not pixel-identical. For exacting needs, request PMS matching and/or a pre-production sample. Review the proofs and approval process before you sign off.
Can different products in one campaign all match each other?
We harmonize as closely as methods allow: PMS-matched inks across printed items, closest thread equivalents on embroidery, and substrate-aware adjustments everywhere. Perfect cross-method identity isn't physically possible, but cohesive brand families absolutely are. Browse all products to build a coordinated set, or contact us for help.
What if my printed color is clearly wrong versus my approved PMS?
That's a covered error. Send photos; we'll verify against the spec and reprint at our cost. PMS matching exists precisely so "close enough" never has to be the standard for your brand. Contact us right away if an order arrives off-color.
Do product colors vary between reorders?
Slight dye-lot variation in product blanks (shirt fabric, plastic housings) is normal across manufacturing batches. Imprint colors stay consistent when PMS-matched. If batch consistency is critical, mention it β we can sometimes pull stock from single lots. Contact us before reordering to flag this.
Can you color-match from a physical sample I mail in?
Yes. Mail a printed sample, swatch, or previous product and our team will identify PMS equivalents and match inks accordingly. It's the gold standard when no digital brand spec exists. Contact us for the mailing address and to set up your color-match request.
How many imprint colors can a product have?
Screen and pad printing commonly support 1β4+ spot colors (each priced separately); full-color digital and UV printing reproduce unlimited colors and photographs for one price; embroidery typically includes up to 6β9 thread colors at no extra charge depending on the item. See screen printing for spot-color pricing.
Is one-color printing cheaper than multi-color?
Yes. Each additional spot color adds a screen/plate setup fee and a per-piece run charge. Many brands keep a one-color logo version for giveaways precisely to maximize budget β our art team can prepare one free if you don't have it. Send your artwork files to get started.
What logo colors show up best on dark products?
White, silver/metallic, and bright high-contrast colors (yellow, light blue) read best on black and navy items. Dark logos on dark products disappear. We'll flag contrast concerns on your proof and propose a stronger colorway when needed. Browse dark custom apparel options to plan your imprint.
Where do I find my company's official color codes?
Check your brand guidelines, ask your marketing team or designer, or look at the original logo files (vector files often embed PMS/CMYK values). No documentation? Send us your logo and we'll extract and recommend PMS values at no charge. See accepted artwork files formats.
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