Coffee shop merch is the branded gear a cafe sells at the counter, gives to regulars or puts on its own staff: mugs, travel mugs, barista aprons, tees, hats, tote bags and bags of coffee with your logo on them. We've grouped the coffee shop merchandise cafes order by where it gets used.
Coffee shop merch for the retail shelf
Mugs are the core of most cafe merch. Our custom coffee mugs include a glossy 16 oz stoneware cafe mug with a white interior, speckled mugs with a natural clay base, and mugs with cork bottoms or wooden lids. Speckled 16 oz custom enamel mugs suit a roaster with an outdoor look. For customers on the move, custom travel mugs come in stainless steel and ceramic, and a reusable to-go cup made in the USA from recycled plastic has a lid that doubles as a coaster. A French press tumbler lets them brew a cup wherever they are.
Your coffee can carry your label too. A 12 oz box of whole bean medium roast works for drip, pour over, espresso or cold brew, and single-serve coffee pods suit pod brewers. See more promotional coffee and hot cocoa gifts for the shelf. A gift set saves you the packing: one pairs a 20 oz vacuum tumbler with a 12 oz bag of Colombian ground coffee in a printed mailer box.
Cafe merch your staff and regulars wear
Apparel is the other half of a merch line. A recycled cotton bib apron with a front pocket, or a short canvas server apron with two pockets, keeps your logo on the barista all shift, and more styles are on our custom aprons page. Tees, pocket tees, hoodies and crewneck sweatshirts work as staff uniforms and as retail pieces. Add trucker hats, dad hats and cuffed beanies, plus custom canvas tote bags for beans and pastries. Lapel pins, patches, stickers and a to-go cup magnet are easy add-ons at the register or as a loyalty program reward.
Coffee shop merch ideas for openings and gifts
For a grand opening, hand the first customers a sticker or a mug and put tees and totes by the register. For coffee lovers who make drinks at home, a rechargeable milk frother, a 13.5 oz frothing pitcher with a tapered spout and a stainless coffee scoop with a sealing clip make useful gifts. For ideas sorted by budget, see our guide to small business promotional products.
Send us your logo and approve a free art proof before anything is made. Decoration and order sizes vary by product, so check each item or ask for a quote with your in-hand date.