Bar stools are an excellent way for businesses to promote their brand and products. Having custom printed bar stools with your company logo in a bar, restaurant, cafe, or other venue is an impactful and long-lasting form of advertising.

In this comprehensive guide, we'll cover everything you need to know about ordering and using custom and promotional bar stools for effective marketing.

What are Custom and Promotional Bar Stools?

Promotional bar stools are stools that are custom printed with a company name, logo, slogan, or other branding elements. They allow businesses to showcase their brand in a visible way in venues where customers sit on bar stools, such as bars, pubs, restaurants, cafes, hotels, etc.

Custom bar stools are stools that are made to order stools in terms of size, shape, height, color, materials, and other specifications. Custom and promotional bar stools are often designed together, with the custom aspects complementing the promotional printing.

Benefits of Promotional Bar Stools

There are many benefits to using branded bar stools as marketing tools:

• Visibility - Bar stools place your branding at eye level and focal points where customers sit. This gives a great visual impact.
• Exposure - Customers at venues see your brand constantly as different people occupy the bar stools, multiplying your brand impressions.
• Conversation Starter - Unique branded stools are memorable and can spark interest and conversations about your business.
• Cost-effective - Bar stools provide months or years of advertising from one upfront cost, making them very budget-friendly.
• Support Local Venues - Sponsored bar stools show you support businesses where customers will see them.

Overall, promotional bar stools are an innovative way for a brand to stand out and get in front of local audiences.

Also, check out our blog post on 8 REASONS WHY CUSTOM BAR STOOLS ARE A SMART INVESTMENT FOR SMALL BUSINESSES.

Choosing Venues for Promotional Bar Stools

The key to maximizing the impact of custom bar stools is to select optimal venues to place them. Ideal venues include:

• Bars - Trendy and crowded bars that get a lot of nightlife traffic.
• Restaurants - An affordable way to reach dining customers. Focus on higher-end establishments.
• Cafes - Great for reaching more casual crowds during daytime hours.
• Hotels - For brands wanting to impress business and leisure travelers.
• Local event/concert venues.
• Local sports stadiums or arenas.

Look for locations that fit your brand and target demographic. Develop partnerships with venue owners - offer to provide the custom stools for free in exchange for placement.

Designing Effective Custom/Promotional Stools

How you design your bar stools is critical. Follow these tips for maximum promotional impact:

• Showcase your logo prominently on the seat or back of the chair.
• Use your brand colors and fonts for colors and any text.
• Keep the design simple and clean for readability. Avoid clutter.
• Use a horizontally oriented design since stools are viewed from a sideways angle.
• Use bar stool materials and construction that will endure heavy daily use and cleaning.
• If you have a mascot or character, showcase them on the stool.
• Include a QR code or short URL on the stool to drive visitors to your site.

Ordering Custom Printed Bar Stools

Work with a reputable bar stool manufacturer that offers custom printing services. Provide them with your logo artwork and specifications:

• Type of stool: Swivel, backless, with back, drafting chair style, etc.
• Materials: Metal, wood, vinyl, plastic, etc.
• Height, shape, and other dimensions
• Quantity of stools needed
• Colors and finishes
• Any additional design details

Ensure to get a free design visual proof and approve the proof before final production. Also, plan proper delivery and placement timing and logistics.

Getting the Most from Your Promotional Bar Stools

To maximize your investment, complement the stools with other elements:

• Have sales staff or brand ambassadors visit the venues to drive interest.
• Run a social media contest related to the stools.
• Offer a discount or deal to customers who post a photo with the stool.
• Occasionally update the design to keep it fresh.
• Provide stool tents, coasters, or other items that complement the stools.
• Rotate stools periodically through different venues.

With intelligent planning and creative activation, custom bar stools offer a unique way for brands to expand their local marketing effectively. They deliver constant visibility of exactly where target audiences gather.

Conclusion: Make Your Brand Unforgettable with Custom and Promotional Bar Stools

In summary, custom branded bar stools are more than just a seating option—they're a marketing powerhouse that can significantly amplify your brand's presence. By strategically placing these stools in venues that align with your target audience, you gain constant visibility and create opportunities for meaningful customer interactions. The beauty of this approach is its longevity; a one-time investment in quality stools can yield months or even years of consistent brand exposure.

But remember, the effectiveness of your promotional stools goes beyond their design and placement. It's about creating a holistic experience that complements your brand and business. The possibilities are endless, from running social media contests to rotating your stools across different venues. So why settle for traditional advertising methods when you can make your brand unforgettable, one seat at a time? Take the leap and invest in custom and promotional bar stools today to give your marketing strategy the uplift it deserves.