Olivia Smith

Olivia Smith
7/12/2023, 5:23:18 PM

As a professional in the promotional products industry, I've always been intrigued by the hidden gems of our sector that play a significant role in the success of our client’s marketing initiatives and brand persona. Today, we're focusing on an unexpectedly nfluential player - Custom Bar Stools.

Yes, you read that right – custom bar stools!

Stools are more than just a place to sit or a simple piece of furniture; they're strategic investments waiting to transform your business reputation and revenues. Prepare to be amazed as we uncover the eight real, proven reasons highlighting why investing in custom bar stools is a smart move for your small business. If you’re looking for your next best business purchase or interested in revamping your commercial space, you won't want to miss this.


What are Bar Stools and their history?

Bar stools, as the name implies, are tall, narrow stools primarily designed for seating in public bars and taverns. However, over the years, bar stools have evolved, becoming a common feature in homes, particularly in kitchen islands, game rooms, and home bars.


The history of the bar stool can be traced back to the public houses and alehouses of the 18th century. Interestingly, the term "bar" referred to the actual counter where patrons were served drinks, derived from the bar or barrier that separated the customers from the alcohol and the bartender. To provide customers with a comfortable place to sit while they enjoyed their drinks, the bar stool was born.

The design of the original bar stools was relatively simple by today’s standards but practical by design - high, four-legged stools capped with a round seat. The height was intentionally crafted to align with the bar counters, ensuring that guests could enjoy their drinks comfortably, without the need to stoop or hunch.


Design enhancements over the years saw the inclusion of backrests and armrests, adding layers of comfort to bar stools. An innovative progression came with the introduction of the swivel feature, allowing patrons a 360-degree turn without the need to physically move the stool. Fast forward to the 20th century, the heyday of American diner culture, and counter-style eating propelled the bar stool into a new era of popularity. This time was also marked by a notable design shift with the introduction of bar stools fashioned from chrome and vinyl, turning them into quintessential parts of the American diner charm. Today, the timeless appeal of bar stools spans across multiple contexts, from commercial spaces to home interiors. They come in a wide array of designs, ranging from sleek, modern minimalist offerings to stools bearing a more traditional charm.


What are Custom Bar Stools & Promotional Bar Stools?

Bar stools purposely customized to prominently display a business's branding including their colors and logo, or any other representational branding elements. They essentially serve a dual purpose - functional seating and a medium to reinforce brand identity and visibility. With every customer's use, there’s an interaction with the brand, serving as a conversational starter reinforcing the brand's presence.


When strategically placed in high-traffic areas, promotional bar stools encourage brand recognition and recall with every use. They create a lasting impression in the minds of customers, serving as a constant visual reminder of the brand's identity. It creates an ambiance that is tied strongly to the brand, working subconsciously on customers' minds.


Beyond a physical location, branded bar stools can also function as mobile advertising at trade shows, concerts, sporting events, and more. They can catch the eye of potential customers in a crowded event, driving brand visibility in a way traditional advertising methods may not.


They are an excellent choice for businesses that want to enhance their brand recognition subtly yet effectively — from local pubs, international exhibitions, commercial centers, to trade shows. The versatility of bar stools is what makes them a sustainable branding solution across various settings.


Research and Industry Analysis - Bars in the USA (Latest 2023 Data)

The US Bar Industry in a Nutshell

The US bar industry is growing and vibrant - employing over 594,000 people and generating over $36 billion in revenue each year. As of 2023, there are approximately 69,485 bars across the country, and this number is expected to rise in the future.

States with the Most Number of Bars per Capita

North Dakota, Montana, Wisconsin, South Dakota, and Nebraska are the top five states with the highest number of bars per capita. All of these states play an integral role in fostering the US bar industry, supporting local businesses, and helping to make social gatherings possible.

States with the Least Number of Bars per Capita

Virginia, New Hampshire, Utah, Maine, and Mississippi have the lowest number of bars per capita, though the trend of increasing number of bars is still true for these states.

Facts about US Bars

The average bar has a seating capacity of 50 people and the most popular type of bar in the United States is the sports bar. Beer is the most popular drink ordered at bars, and the average bar customer tends to spend about $30 per visit.


**Note: The information provided about the number of bars in the United States was taken from a variety of sources, including: IBISWorld, (a business intelligence company that provides market research and industry analysis). Statista (a website that collects and analyzes statistics from a variety of sources).**


Here are the top 8 REAL reasons why custom bar stools are a smart investment for small businesses:


1. Customization as an Expression of Brand Individuality

Years ago, as a novice in the promotional products industry, I got my hands on a project for a brand-new coffee house. The owner had a clear image in mind - stools with quirky designs reflecting the brand's whimsy yet cozy coffee experience. The results were astonishing, not just aesthetically, but also the surge in patrons who found the unique seating captivatingly Instagram-worthy.


Growing Your Own Unique Identity: When a customer walks into your establishment, they want to see something unique, something they can't find elsewhere. Custom bar stools allow you to stamp your individuality, establishing a unique identity. The creative freedom and flexibility of custom stools make each business's design possibilities endless.


2. High-Quality Materials Ensure Longevity

The beauty with customized promotional bar stools is you're not limited to the standard materials off-the-shelf bar stools offer. Instead, you can seek out high-quality, long-lasting materials that match your brand image while promising longevity. Our custom bar stools are made from high-grade vinyl, and stainless-steel frame!


Durable Materials as a Long-term Investment: Take the case of "The Rusty Fox," a bustling gastropub in central London. They opted for custom bar stools crafted from premium oak, renowned for resilience and extraordinary lifespan. Not only did these seats match their rustic-themed setting perfectly, but the reduced frequency of replacement also saw substantial cost savings in the long run.


3.Enhanced Comfort Maximize Client Satisfaction

Comfort is king in the hospitality industry. Would you want to sit on an uncomfortable stool for hours while savoring your favorite wine or working on your laptop? An investment in your customer's comfort is an investment in their loyalty and satisfaction.


Fitting Comfort with Customization: At the "Techie Tavern," a popular haunt for SF's coding crowd, comfort was paramount as patrons often spent long hours brainstorming their latest projects. They chose to include cushioned custom bar stools with a backrest, dramatically improving the level of comfort. The result? Regulars stayed longer, often ordering another round, directly increasing the tavern's revenue.


4.Frequently Updated Designs Keep Interiors Fresh

Keeping up with design trends can be exhausting, but it's crucial for maintaining your business's appeal. Custom bar stools give you the freedom to update your designs as trends evolve, resulting in an ever-refreshing interior experience. These customizable pieces allow businesses to reflect evolving trends in their space, keeping the interior ambiance contemporary and inviting.


Fresh Branding with Custom Bar Stools: For instance, one of my clients - a chic city-center lounge - is always keen on staying ahead of design trends. They often change their interior theme to mirror the current vogue. They opt to customize their bar stools to resonate with these changes. When the millennial pink wave hit, they fashioned their bar stools in tones of blush and rose. As 'granny chic' with its velvets and deep jewel tones became the trend, they switched out their stools to plush velvet seats in emerald green. The flexibility to frequently update the stool design has allowed them to maintain an ever-refreshing, trend-led space, enhancing the customer experience and reinforcing their reputation as a stylish, up-to-date brand.


5.Creating a Unique Brand Statement

Every business, be it a sleek city-center lounge or a quaint countryside pub, possesses its own unique style - a distinct narrative that sets it apart from the rest. And when it comes to expressing this individuality physically, custom bar stools can be an absolute game-changer.


Adding A Pop of Memories with Custom Bar Stools: Let's dive into a real example that beautifully demonstrates this - welcome to the "Time Warp." This retro-themed bar, owned by a go-getter entrepreneur I had the privilege to collaborate with, oozes the spirit of the 70s. To capture this essence and make an overflow of nostalgic vibes tangible to every patron, the solution was as brilliant as it was simple: eye-catching custom bar stools.

The entrepreneur decided to customize bar stools that would echo the vibrant heyday of the 70s. Bursting with bright colors and geometric patterns, these stools were more than seating - they were like time machines transporting customers back to a groovy past. Every visit to the "Time Warp," therefore, leaves more than just the taste of the drinks - it leaves a strikingly memorable impression. In this way, the humble bar stool, transformed through customization, became a silent yet potent conveyor of the brand's unique identity and statement.

With a little creativity, even something as simple as a bar stool can reinforce your branding and etch your business's unique style in the minds of your customers. So next time you're contemplating how to stand out, remember, "Time Warp," and consider the powerful potential of custom bar stools.


6.Custom Bar Stools Maximize Space

The struggle for finding optimal use of space is real, particularly in bustling city centers where every square foot comes at a premium. Whether you're setting up a charming café or revamping a cozy eatery, figuring out how to squeeze in ample seating without compromising comfort is key. And here's where custom bar stools step in as an unexpected hero.


Crafting Comfort in Compact Corners with Custom Bar Stools: One of my clients, a petite yet popular bistro in downtown Manhattan, springs instantly to mind. Despite its limited square footage, the place buzzes with energy, attracting a mix of regulars and new customers. The challenge was to accommodate these patrons comfortably while maintaining a relaxed and spacious atmosphere.


Their strategic solution? High custom bar stools.


These stools, tailored to fit neatly around window counters, were tall, occupying minimal horizontal space yet offering comfortable seating. By embracing vertical space with these specially designed stools, they effectively expanded their seating capacity almost twofold.

Not only did this offer additional seating for customers, but the fresh window-side seats also became a special attraction. Customers enjoyed their meals and coffee with a bustling city view, enhancing their dining experience. It's a shining testament to how businesses can adapt and expand their seating solutions with something as simple as custom bar stools. Because no matter your challenges, there's always a creative, space-savvy solution waiting in the wings.


7.Custom Bar Stools: Enhancing Functionality in Your Space

A smoothly running business should do more than just look good—it needs to function effectively too. Custom bar stools offer a unique opportunity to enhance practicality and improve how your space functions.


Streamlining Business Operations with Tailored Stool Designs: I remember working with a client who ran "Vinny’s Pizzeria," a well-liked eatery famous for its bustling, lively environment. The challenge was the layout—a relatively narrow space that filled quickly during rush hours. The goal was to streamline customer movement without sacrificing seating capacity.

Vinny’s opted for custom stools equipped with swivel seats, a simple yet effective design element. This feature allowed customers to move in and out fluidly without the need to shift the entire stool, a significant advantage in a crowded space.

The decision enormously influenced the eatery's functionality, easing customer movements and reducing the chances of bumping incidents. It highlighted how a thoughtful choice, such as a swivel seat in a custom branded bar stool, can enhance the practical functionality of a space. Ultimately, it demonstrates that smart customization based on your business’s unique needs can improve not only aesthetics, but also operational efficiency.


8.Personalized Stools Increase Perceived Value

Personalized bar stools can help to increase perceived value, promote brand image, and create a more inviting and comfortable atmosphere. When businesses incorporate them in their branding it show that the business cares about its customers and wants to provide them with a unique and memorable experience. This can make customers feel valued and appreciated, which can lead to increased loyalty. Second, a quality custom bar stools can help to create a more inviting and comfortable atmosphere, which can make customers want to stay longer and spend more money.


Major Brands loves Custom Bar Stools

  • Apple: Apple is known for its attention to detail, and this is evident in the personalized stools that are found in its retail stores. The stools are made from high-quality materials and are designed to be both comfortable and stylish. They help to create a luxurious and inviting atmosphere, which makes customers feel like they are part of an exclusive club.
  • Starbucks: Starbucks is another company that has used custom printed stools to great effect. The stools are often decorated with the Starbucks logo or with the customer's name. This helps to create a sense of community and belonging, which makes customers feel more comfortable and valued.


Conclusion - Final Words

The tales from various establishments throughout this piece demonstrate how custom bar stools go far beyond merely providing a place to sit. They become part of your brand identity, encourage customer loyalty, optimize space, and even serve as a subtle tool for your marketing strategy.

So, considering all this, I hope you can join me in viewing these unique pieces of furniture as worthwhile investments rather than costs. Ready to design your custom bar stool? Reach out today, and let's make your vision a comfortable reality.



Olivia Smith

Olivia Smith

Lead Content Strategist

Olivia Smith is our Lead Content Strategist at PromotionalProductInc.com, specializing in creating engaging, SEO-rich content. With a keen eye for market trends and a talent for storytelling, she brings our brand's message to life. Her expertise in digital marketing and passion for customer-centric narratives make her a pivotal part of our team. Join Olivia as she crafts compelling stories that drive brand awareness and value.