Custom tower gift sets are eye‑catching stacks of boxes filled with treats such as chocolates, cookies, nuts and other goodies. Each box is stacked on top of the other to form a tower, and a ribbon or bow ties the entire set together. Because these towers are easy to customize with company colours and logos, they have become a favourite choice for corporate gifting and promotional campaigns. 

Giving gifts to customers, employees and partners isn’t just a nice gesture—it has measurable business benefits. In a survey shared by Dayspring Pens, 63 % of companies said gift giving helped them build customer relationships, and 94 % of business leaders believe gifting has a positive impact . Internally, gifts also boost morale: 70 % of employees reported increased productivity after receiving a thoughtful gift . 

These numbers show why tower gift sets should be part of a company’s relationship‑building and branding strategy.

In this blog post we will explore what tower gift sets are, why they work so well in business settings and how to use them for both corporate gifting and promotions. You’ll also learn how to choose the right set, how to measure your return on investment and which trends are shaping corporate gifting. Links to examples of tower gift sets sold by Promotional Product Inc. are included to help you pick the perfect design for your next campaign.

What Are Tower Gift Sets?

A tower gift set typically consists of two or more boxes of different sizes stacked on top of one another and secured with a decorative ribbon. Each box contains an assortment of treats: chocolates, cookies, nuts, popcorn or other snacks. Some towers even include mini bottles of wine or non‑food items such as coffee mugs or candles. Because each tier can hold a different product, towers create a sense of discovery when recipients open them.

For example, the Soft Touch Tower Gift Set – 4 Way features four configurations that mix sweets and savoury snacks like Starlite Mints, Lindt Truffles and milk chocolate pretzels . The set offers ribbon colour options (white, ivory, red, gold, green, blue, black, silver or pink) and imprint colours (silver, black, gold or white) . The variety of treats and customisable packaging make this tower suitable for different audiences. 

Another example is the Holiday Mini Santa Tower Gift Set , a festive 8 oz stack filled with chocolate coal, mini chocolate chip cookies and chocolate covered holiday pretzels. The set comes with a black bow and allows imprint colours of silver, black, white or gold . There are also luxury corproate gift towers like the Luxury Tower of Decadence which offers bow colours in red with silver trim or blue with silver trim and multiple tower colour options—including blue, red and silver .

Why Tower Gift Sets Are Special

1. Surprise factor: Each tier holds something different, so recipients experience multiple mini unboxings. This keeps the excitement going and leaves a memorable impression.
2. Visual appeal: Towers stand taller than regular gift baskets. The stacked design, especially when wrapped in branded ribbon, draws attention and looks luxurious.
3. Customisation: Companies can choose the colours of the tower boxes and ribbons, the imprint colour and the assortment of treats. This versatility allows the gift to match your companies brand’s identity.
4. Easy to share: Towers often contain multiple portions, making them perfect for office settings where employees can share treats.

Why Tower Gift Sets Work for Businesses

Unboxing Creates Lasting Memory Connections

Multi-tier unboxing experiences trigger dopamine releases in the brain, creating positive emotions that people link directly to your company. Each layer builds excitement and extends the joy beyond a single moment. Research shows that 66% of recipients remember a brand name a year after receiving a gift, and 27% of companies gain new referrals from strategic gifting. Multiple reveals mean multiple chances to create these memorable brand moments.

Perfect for Any Business Relationship 

Gift towers adapt to different audiences and budgets without looking cheap. Customizable corporate gift towers work equally well for new clients, long-term partners, or employee rewards. You can mix sweet and salty treats for diverse tastes, choose colors that match different company cultures, and select tower sizes that fit various relationship levels. This flexibility means one gift type serves multiple business needs.

Extended Brand Exposure 

Beyond First Opening Unlike single-use gifts, towers provide ongoing brand visibility every time someone takes another treat. Your logo appears on multiple boxes, creating repeated brand impressions over days or weeks. The stacked design naturally draws attention on desks or break rooms, turning recipients into mini-billboards for your company. Quality packaging ensures your brand stays visible until the last treat is gone.

High Perceived Value on Modest Budgets 

Layered gift presentation psychology makes towers feel more expensive than single items of equal cost. A $30 tower appears more generous than a $30 gift card because of the multiple components and premium-looking packaging. The vertical stacking creates visual impact that suggests luxury, even when contents are budget-friendly. This perception advantage helps smaller companies compete with larger competitors' gift budgets.

Bottom Line: Towers work because they hack human psychology - creating anticipation, providing variety, extending engagement time, and appearing more valuable than they cost.

Top Ways to Use Tower Gift Sets in Corporate Gifting

Client Appreciation

A corproate tower gift set is a thoughtful way to say thank you to clients. Choose a set that fits their tastes and business culture. For a balanced mix of sweet and savoury snacks, consider the Deluxe Sweet & Salty Tower Gift Set which can be filled with chocolate‑covered pretzels, yogurt‑covered pretzels and salted pretzels[8]. For clients who appreciate indulgent flavours, the Luxury Tower of Decadence offers premium gourmet delights and customisable imprint colours[6]. Including a handwritten note or thank‑you card with the tower will make the gift even more personal.

Employee Recognition

Celebrating milestones, work anniversaries or achievements is easier with tower gift sets. The Signature Mini Tower of Indulgence contains yogurt and milk chocolate pretzels, large nonpareils and a bridge mix of nuts and raisins[13]. Ribbon colours include white, ivory, red, gold, green, blue, black, silver and pink, and you can imprint your message in silver, black, gold or white[13]. This level of personalisation shows employees that you value them individually. Studies show that thoughtful gifts can increase job satisfaction and productivity[2].

Holiday and Seasonal Gifting

During year‑end celebrations or special holidays, themed tower sets make a festive impression. The Holiday Mini Santa Tower Gift Set includes chocolate coal, mini chocolate chip cookies and holiday‑sprinkled pretzels, all presented in an 8 oz tower with a black bow[5]. It allows imprint colours in silver, black, white or gold[5] so your logo stands out against the festive design. Seasonal towers help your company participate in festivities while maintaining a professional presentation.

Trade Shows and Events

Towers aren’t just for gifting; they also draw crowds at trade shows. Displaying a tower full of treats encourages visitors to stop by your booth. The Elite Gourmet 4‑Tier Tower Gift Set comes with multiple flavour options—Executive Popcorn, Supreme Tower of Snax, Tower of Chocolate Bliss and Tower of Classic Treats[12]. With custom bow colours and imprint options, you can match your exhibit booth and attract attention. Offer individual items from each tier as samples while showcasing the full tower to demonstrate what attendees can take home when they engage with your brand.

Onboarding New Clients or Employees

Making a strong first impression is crucial when onboarding new clients or staff. The Exclusive Executive Two‑Tier Tower Gift Set features combinations such as English butter toffee with milk chocolate almonds, milk chocolate pretzels with peppermint bark, mixed nuts with milk chocolate almonds and Lindt® Truffles with chocolate‑sprinkled pretzels[14]. The silver tower with your choice of bow colours—white, ivory, silver, gold, red, black, blue, green or pink—adds a luxurious touch[14]. Presenting this to a new hire or client helps them feel welcomed and valued from day one.

Retention and Loyalty Campaigns

If you’re running a customer loyalty programme or subscription service, sending periodic tower gift sets keeps your brand on recipients’ minds. Choose different themes each quarter: a mini tower for spring, a luxury tower for summer, a holiday tower for winter. These periodic surprises not only reward loyalty but also encourage ongoing engagement. Because 66 % of recipients remember a brand after receiving a gift[7], sending regular towers can increase repeat business and referrals.

Crisis Management or Apology Gifts

Mistakes happen. A well‑timed tower gift set can turn a negative experience into a positive one by showing sincerity and care. Opt for a crowd‑pleaser like the Soft Touch Tower Gift Set – 4 Way, which includes both sweet and savoury treats[3]. Add a heartfelt message apologising for the inconvenience and offering to make things right. A thoughtful apology gift shows that your company takes responsibility and values the relationship.

How to Use Gift Towers for Business Promotions

1. Brand Your Packaging for Social Media Add your logo and brand colors to every part of the tower - boxes, ribbons, and cards. Make logos at least 2 inches for clear visibility in photos. Social media marketing statistics show unboxing content gets 54% higher engagement than regular posts. Include your social handles on small cards to drive traffic.

2. Create Limited-Time Flash Sales - Launch seasonal gift tower promotions for 24-48 hours only. Use countdown timers in emails and add phrases like "while supplies last." This scarcity marketing for gift towers increases purchase urgency by 35%.

3. Build Performance-Based Rewards - Create three tiers: small towers for meeting goals, medium for 25% above target, large for top performers. Employee recognition programs boost productivity by up to 22%. Post winner photos to motivate others.

4. Partner with Micro-Influencers -  Target small business influencers with 10K-100K followers for better engagement rates. Send towers with personal notes but let them create authentic content. Provide unique discount codes to track conversions from each partnership.

5. Support Community Causes - Fill towers with products from local or fair-trade suppliers. Specify impact: "each tower provides 5 school meals." Millennials prefer socially responsible companies and pay 15% more for cause-connected products.

6. Send Surprise Recognition Gifts - Target stress periods like quarter-end or project deadlines. Send unexpected recognition gifts within 48 hours of achievements. Handwrite specific accomplishments in thank-you notes for stronger emotional impact.

Track Results:

1. Monitor social media mentions with branded hashtags
2. Count promo code usage from campaigns
3. Survey recipients after 30 days
4. Measure customer retention strategies success through repeat business rates

💡Quick Tips:

1. Time corporate promotional gifts around paydays or holidays
2. Match tower style to company personality
3. Upgrade loyal customers to bigger towers over time

Choosing the Right Tower Gift Set

Know Your Audience

Consider dietary preferences, cultural sensitivities and the relationship you have with the recipient. A client with a sweet tooth might appreciate the Deluxe Sweet & Sweet Tower Gift Set, while health‑conscious employees might prefer a tower featuring nuts and popcorn like the Elite Gourmet 4‑Tier Tower Gift Set.

Size and Budget Planning

Match the tower size to your budget and the impact you want to make. 

• Mini towers such as the Signature Mini Tower of Indulgence or the Holiday Mini Santa Tower cost under $35 and are ideal for large groups or thank‑you gifts. 
• Mid‑range options like the Deluxe Sweet & Salty and Exclusive Executive Two‑Tier sets fall between $30 and $60. 
• Premium towers such as the Luxury Tower of Decadence or Elegant Regal Tower of Indulgence exceed $110 and are best reserved for high‑value clients or executive recognition.

Customisation Options

Look for towers that allow custom ribbon colours, box colours and imprint choices. For instance, the Exclusive Executive Two‑Tier Tower Gift Set offers bow colours including white, ivory, silver, gold, red, black, blue, green and pink, with imprint colours in silver, black, white or gold. A wide range of custom logo printing options to help ensure your tower aligns with your corporate branding or event theme.

Quality vs. Quantity

It may be tempting to choose the largest tower, but quality matters more than sheer size. According to a survey on gift boxes, only 21 % of corporate gift boxes are kept by recipients, which means most are discarded. Recipients value thoughtfully curated, functional and sustainably sourced gifts with minimal branding. Select towers that use premium ingredients and elegant packaging—like the Soft Touch Tower Gift Set to ensure your gift is cherished rather than tossed aside.

Partnering with the Right Supplier

Choose a supplier with a reputation for quality products and excellent service. Promotional Product Inc. offers free setup, a price match guarantee and custom imprint options on all the towers linked in this article. Make sure to verify production times, minimum order quantities and any rush options if you’re on a tight timeline. For example, most towers have a minimum order of 8–12 units and a production time of five to ten business days.

Our Most Popular Tower Gift Sets

Corporate Gift Tower Display Stand

Blissful Choco Tower GiftLoungewear Set

Elegant Celebration Tower Gift Set

Celebration Snack Tower with Ribbon

Classic Treasures Mini Gift Tower

Navy & Silver Gourmet Popcorn Tower

Deluxe Chocolate Connoisseur Tower

Chocolate Lovers Gift Tower

Unforgettable Blissful Snack Tower

Rectangle Tower Box

Square Tower Box

Mini Tower Gift Set - The Big Screen

Elegant Mini Twilight Tower Gift Set

Six Tier Custom Logo Treat Tower

Cube Shaped Cookie Tower

Presidential Sweet Nine-Tier Tower

Four-Tier Tower - Dessert Fillings

Six Tier Custom Logo Treat Tower - Option 1

Six Tier Custom Logo Treat Tower - Option 2

Three-Tier Tower - Dessert Fillings

The Cosmopolitan Tower

Nine-Tier Premium Food Tower

Three-Tier Cookie Tower

Four-Tier Tower - Almond Tea Cookies & More

Measuring the ROI of Tower Gift Sets

Treating corporate gifting as an investment means measuring its return. Here are a few metrics you can track:

• Client retention and repeat business: Compare repeat orders or contract renewals before and after sending towers. Since 63 % of companies credit gift giving for improved customer relationships, you may see an uptick in loyalty.
• Employee satisfaction: Survey employees who receive towers. Look for changes in morale or productivity after recognition gifts. In one study, 78 % of employees reported increased productivity after receiving gifts.
• Referral rates: Track new leads that arrive through referrals from gifted clients. A quarter of organisations reported gaining new referrals from gifting.
• Social engagement: Monitor social media posts featuring your towers. The shareable nature of tower gift sets often leads to organic brand exposure.
• Cost vs. value: Compare the cost of each tower to the value of the client relationship or employee output. Towers with high perceived value—like the Luxury Tower of Decadence—may justify a higher spend for top‑tier clients.

Remember that the impact of gifting often goes beyond immediate revenue. A thoughtful gift can create goodwill that leads to long‑term partnerships and brand loyalty.

Trends in Corporate Gifting for 2025

Corporate gifting is evolving. According to Signature Group Events, businesses spent about US\$176 billion on incentives and rewards in 2022, and companies are refining how they choose custom corporate gifts. 

Here are key trends to watch:

1. Diversity, Equity and Inclusion (DEI) and artisan goods: People expect companies to support social causes. Offer towers filled with products from diverse suppliers or local artisans. Employees are more satisfied when employers take a stand on social issues.
2. Hyper‑personalisation: Giving recipients the power to choose their gift is gaining traction. You could send a digital card allowing them to select a tower and ribbon colours.
3. Wellness and wearable technology: Post‑pandemic, gifts that support mental and physical health—like snacks that are lower in sugar or towers paired with wellness gadgets—are popular.
4. Branded corporate gifts: Adding a logo to functional items (such as a tower accompanied by a branded mug or reusable utensil set) helps ensure longevity.
5.  Sustainable gifting: Choose eco-friendly packaging, avoid plastic, and source treats ethically. For example, build your own DIY tower gift set by using  recyclable cardboard boxes and ribbons, and fill them with fair-trade chocolates.

These trends emphasise authenticity, customisation and social responsibility. When designing your tower gift programme, consider how your choices align with recipients’ values and current market trends.

Conclusion

Tower gift sets are more than attractive stacks of sweets; they’re strategic tools for building relationships, reinforcing your brand and delighting recipients. By understanding why tower sets work—surprise, visual impact, customisation and perceived value—you can deploy them effectively in client appreciation, employee recognition, seasonal campaigns, promotional events and loyalty programmes. Thoughtful selection and customisation matter: high‑quality ingredients, sustainable packaging and personalised messages ensure that your gift is cherished rather than discarded[18][19].

As corporate gifting trends move toward diversity, personalisation and sustainability[15][23], tower gift sets can easily adapt by featuring artisan foods, eco‑friendly packaging and customisable options. Whether you choose the Soft Touch Tower Gift Set – 4 Way, the Elite Gourmet 4‑Tier Tower Gift Set, the Holiday Mini Santa Tower, the Luxury Tower of Decadence or any of the other towers mentioned here, you’re investing in meaningful connections. Treat corporate gifting as a thoughtful strategy rather than a last‑minute expense, and your business will reap the rewards in stronger relationships and lasting brand loyalty.